Corporate gifting is the practice of giving thoughtful gifts to employees, clients, partners, vendors, or other business stakeholders to express appreciation, celebrate milestones, and strengthen professional relationships. But today, corporate gifting is becoming more than an annual tradition—it is increasingly connected with employee experience, brand values, and meaningful business relationships.
Why Does Corporate Gifting Matter?
A well-chosen corporate gift can make employees and clients feel recognised rather than simply remembered on a calendar date.
A 2024 survey by Taylor of 501 workplace professionals found that 73% of respondents said receiving a gift made them feel more loyal to their employer. The same survey found that 44.3% felt receiving gifts had an impact on their work performance.
While this survey was conducted in the U.S., it highlights an important principle: gifting can contribute to how people experience their relationship with an organisation.
What Are Businesses Looking For Today?
Corporate gifting in India is also becoming more conscious. A 2024 annual report filed with the NSE by Pramara Promotions cites research showing that 67% of respondents had a defined corporate-gifting budget, while 60% wanted to purchase gifts made in India. Importantly for sustainable gifting, the report also states that 8 out of 10 individuals wanted environmentally friendly gifts that send a positive message.
This suggests that businesses are not only considering price. Origin, usefulness, presentation, sustainability, and the message behind a gift can also influence the choice.
What Makes a Corporate Gift Meaningful?
The best corporate gift isn’t necessarily the most expensive one. It should be useful, appropriate, well-made, and relevant to the relationship.
For employees, that could mean something they can use regularly. For clients, it can represent appreciation while subtly reflecting the company’s values.
At SriJeevanam, we believe corporate gifting can combine functionality, thoughtful design, sustainable materials, and a meaningful story—creating gifts that recipients can actually use beyond the moment of receiving them.
Corporate gifting, at its best, isn’t just about giving something. It’s about showing people that their relationship with your business matters.
Taylor — Thoughtful Gift-Giving in the Workplace
Taylor Workplace Gift-Giving Survey
NSE-filed Pramara Promotions Annual Report — contains the India-related corporate-gifting statistics used above. Pramara Promotions Annual Report – NSE
