Why we exist (origin and philosophy)
Sri (Respect) + Jeevanam (Life)
At SriJeevanam, respect for all living beings and the environment guides everything we create. Our everyday products are crafted from waste-derived natural materials for those who believe their values should travel with them - quietly, consciously, and elegantly.
Philosophy
For us conscious living is not a trend - it is a way of being. Whatever the path, the intention remains the same: take only what we truly need and leave the world a little lighter than we found it. Sustainability goes beyond labels; it reflects in the materials we choose, the way we create, and the impact we leave behind.
Founder intent
SriJeevanam began with a very personal concern - what kind of world we are leaving behind for our children. Our roots remind us that we are not separate from nature. That belief shapes how we consume, create, and live.
Our material and brand values
At SriJeevanam, materials are chosen with intention. We work with plant-based alternatives, jute, cotton, hemp, and other natural fibres, while avoiding plastic-heavy compromise. Our RISE values guide us: Respect and Responsibility, Intention, Simplicity, and Evolution.
Our Story
SriJeevanam comes from two Sanskrit words — “Sri,” meaning respect, and “Jeevanam,” meaning life. True to its name, we honour all forms of life — animals and humans, life on land and beneath water.
As a sustainable brand, we design leather-free, plastic-free products such as wallets, cardholders, bags crafted from repurposed waste. Our foundation rests on the principles of Recycle, Recover, and Repurpose, ensuring high bio-content and minimal impact.
Founded by Varsha in 2024, SriJeevanam reflects her vision of leaving a green legacy, where every product repurposes around 300 grams of agricultural waste, supporting farmers and nurturing a conscious, cleaner future.
Meet Our Founder
Varsha founded SriJeevanam in 2024 to make sustainability effortless and accessible- embedding it into daily life choices. Each SriJeevanam product brings a joy of purpose led purchase which empower farmers, helps repurposing the waste from being burnt or going to Landfill. SriJeevanam is NSRCEL IIM Bangalore incubated startup. We are proudly collaborating with #CircularMonday movement 2025 and doing our bit for a Greener planet.
Our Logo Story
Our logo tells a whole story about us, Every dot has a meaning and significance. Leaf represents our deep rooted respect for nature and our commitment to create natural products which are gentle to Earth. 12 dots symbolize our inclusive vision of global Impact across the 5 oceans and 7 continents. Circular formation reflects the Interconnectedness of all lives and our belief that sustainability transcends borders.
Materials and Packaging
- We use waste derived Natural materials which are certified and have upto 90% Bio-content ” Ethical to Life and Safe to Planet”
- Our “Thank you” cards are seed-embedded, they grow when you sow.
- Reusable Boxes
- No Plastic Thread, no Plastic Tags
- Premium cotton drawstring bags
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