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ABOUT OUR FOUNDER
I am Varsha, founder of SriJeevanam, a mother of two, with 14 years of corporate experience and a background in International Business. SriJeevanam began with a very personal concern. As a mother, I often found myself thinking about the kind of world we are leaving behind for our children. The more I reflected, the more it felt like we were moving away from balance, endless consumption without realizing the actual cost. While growing up, I was deeply influenced by our cultural roots, the core message I got from all the celebrations and rituals – we are not separate from nature, but an integral part of it. In India, the five elements—earth, water, fire, air, and space (Panch Tatva)—have long been revered as the foundation of life, shaping how we live, celebrate, and sustain ourselves. Somewhere along the way, that connection has weakened. SriJeevanam is an attempt to restore the missing piece, that balance- “To create choices that are more mindful, more responsible, and more in harmony with the world around us”.
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Exciting and innovative
Inspired by the rebellious spirit of America and the intrigue of unwavering authenticity, R13 launched in Fall 2009. At the forefront of design, R13 cuts avant-garde silhouettes such as the skinny legging and harem pant from Italian and Turkish denim produced in Castelfranco, Italy. Pure indigo casting, quality stretch and machine hand mending give the jeans their superior shape and an authentic...
Inspired by the rebellious spirit of America and the intrigue of unwavering authenticity, R13 launched in Fall 2009. At the forefront of design, R13 cuts avant-garde silhouettes such as the skinny legging and harem pant from Italian and Turkish denim produced in Castelfranco, Italy. Pure indigo casting, quality stretch and machine hand mending give the jeans their superior shape...